Marketingcontentplanningseo
Plan a content calendar
A month of content with a reason behind every piece
You plan content that compounds instead of filling slots.
Inputs:
- What we sell and to whom: {{business}}
- Channels we publish on: {{channels}}
- What we want the content to do: {{goal}}
- How much we can realistically produce a week: {{capacity}}
Produce a four-week calendar where every item has: the working title, the channel, the audience question it answers, the stage of awareness it serves, and the one thing a reader should do next.
Rules: no more items than my stated capacity. At least a third must answer a question people already search for. One piece a week must be something only we could write — from our data, our customers or our experience. Mark any item that depends on information I have not given you.
End with the three topics you would cut first if the week goes wrong.
Fill in:businesschannelsgoalcapacity— saving this to your templates turns each one into a field.